Visual merchandising supports retail sales by creating environments to further maximize growth, opportunity, educate customers, and easily stretch brand image. In order for retailers to gain an important competitive advantage in the marketplace, visual merchandising is an important factor and an effective way of adding value to their brand. Visual merchandising communicates with customers through elements that stimulate their senses such as lighting, music, aromas, and television screens.
Research shows that stores that do not communicate well with their customers, such as the retail store having a poor layout can cause customers to incur psychic costs, and may lead to customers being deterred from shopping again as overall shopping pleasure has been reduced. Research from Thaler shows that consumers are more willing to pay a higher price for a product if the product is purchased in a more favourable environment.
This makes customers become more accepting of the higher price, rather than if it were to be sold in an old rundown store. Visual merchandising builds upon or augments the retail design of a store. It is one of the final stages in setting out a store in a way customers find attractive and appealing. Many elements can be used by visual merchandisers in creating displays including color,  lighting, space, product information, sensory inputs such as smell, touch, and sound , as well as technologies such as digital displays and interactive installations.
Visual merchandising consists of mainly two techniques; interior and exterior displays, also known as in-store design and window displays. The goal of these two techniques is to attract the attention of consumers, entice them into the store, to keep them in the store as long as possible, and influence purchasing decisions.
A recent study has found that these two techniques have the greatest effect on impulse buying;  therefore, they are important aspects for the retailer. In-store design and window display techniques can be used to enhance the store environment, influencing consumer behaviour and purchasing decisions. Having a visually appealing store design can simulate the representation of the brand and attract customers.
Efficient, customer friendly environment makes shopping easier for consumers, which encourages buying and, most importantly, reassures repeat purchasing. The window design technique is a way of communicating with customers, which uses a combination of lighting, colours, props, text, and graphic design to display goods, attract the attention of the customer, and sustain a brand image.
The overall goal of the window display for the retailer is to persuade the customer into the store and motivate purchasing. In-store visual merchandising can be used to capture the attention of consumers whilst they are in the store, an essential component in the buying decision-making process.
To capture the attention of the customer, the retailer must consider the customer's needs during this process. The layout of a store is a significant factor for the maintenance of a thriving business, which can help advance sales and profitability.
An effective store layout encourages consumers to shop the entire store  and view an extensive assortment of merchandise. This is beneficial in the sense that the consumer will come into contact with every product on the shelf. However, this can irritate customers. Customers may feel that they are being forced to follow a certain path, and can be frustrating when trying to make a quick purchase. This type of layout is more relaxed in its structure, which leaves the customer feeling less rushed.
The term "transition zone" was first coined by retail anthropologist Paco Underhill. This is an area where all shoppers pass on entry into store, and is significant as this zone is where consumers can observe the stimuli and sense the general vibe of the store. Therefore, thoughts and representations a consumer has about the store and the brand depend on this area.
When customers enter the transition zone they need time to adjust to the new environment including the lighting, the temperature and other sights and sounds. Colour can be considered as one of the most important variables when it comes to ambiance in retail. Certain colours that can be considered as highly arousing can encourage customers to make purchases out of impulse.
Warm colors such and orange, red, and yellow give consumers a sense of excitement but also provide a sense of anxiety and create a distraction. Recreational shoppers that enjoy a sense of excitement may prefer these high arousal colors. Van Rompay et al. In general, people prefer cool colours such as green and blue and associate these colours with a sense of calmness and security. Shoppers that are more task oriented are more likely to prefer these cool colours as they bring this calming effect and are also less likely to distract them from the task at hand.
The way the furniture such as shelves and racks and seating are set up is a tangible element is store design. A store layout with a higher regard for space can increase customer pleasure, and a store filled with clutter can have the opposite effect.
When It comes to a simple well-spaced layout in a store, task oriented customers find this type of layout to be the most effective, as they can easily locate the items they want without the unnecessary clutter and obstacles in their way. These simple factors can encourage customers to stay in the store longer and in turn spend more. Mannequins are used by apparel retailers to display their products in-store and in the window display. The mannequins will commonly be styled to match trends as well display the latest products available.
This is used to further reinforce the characteristics of their target market. However, consumers found the size of mannequins to be unrealistic but would give a favorable response to the mannequins when they were headless. This was because the participants in the study found the faces of the mannequins unrealistic and could not relate to them.
Merchandise must be visible, easy to access, and there must be a range of merchandise to choose from. Having visible merchandise is essential for retailers as consumers not only "buy what they see"  but are also able to tangibly engage with the physical product. This creates an emotional connection, which can drive the customer to purchase the product.
The physical positioning of the product also increases visibility. Products at eye level also get more attention. Although having a wide variety of stock and product options is important for consumers, it is also important not to overwhelm the consumer. Over-crowded stores can create a sense of stress and anxiety, which does not encourage the consumer to shop the entire store. A limited product selection can make the purchasing decision easier.
Stay informed of industry and market activity related to suppliers, competitors, and customers. Be proactive in servicing accounts related to new products, order status, deliveries, and any other product inquiry. Should be aware of overheads and do their best to minimize expenses within its own team and the office.
Must prepare sales and objectives for any customer meeting and also the final customer recap to forward to sales team and president. Keep good relationship and communication with buyers and suppliers on top of the benefit of the Company.
Should work closely with overseas sales associates to anticipate and plan for the business needs of its customers.
Adobe Illustrator, Photoshop, Coreldraw. Better can hanlde various or at least well understand either one. Wireless network communication experience e.
Exposure in manufacturing industry is preferred;. Production, Shipping, QA and Warehouse, etc. Familiar with a wide spectrum of textiles ana garment.
Less experience will be considered as Merchandiser. Assist the department in handling ad hoc project. Currently, we are helping our client to seek for a potential IT Manager. So they need an energetic, open minded IT professional who carries relevant technical knowledge to take up this challenging project.
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Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales.. Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a .
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