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Measuring and Managing Customer Satisfaction

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❶Uncontrolled changes, even if imperceptible at first, can quickly snowball into serious complications:

Why Should You Manage Scope and Customer Expectations?

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Scope Management

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Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can be measured usi ng survey techniques and questionnaires. Gaining high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeated orders and to use a wide range .

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Part 1: Customer Satisfaction and Loyalty Definition of Consumer Satisfaction: The satisfaction of customer is considered as the popular topic at the practice on marketing and the research as academic in view of the fact that the primary study of Cardozo's () on the effort of customers, their expectations and along with the satisfaction of them.

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Knowing that the satisfaction of the customer was as important as the time, scope and budget ensured that no activity was undertaken without the collaboration and decision-making input of the customer. Once the project moves into the execution phase, scope and customer expectations management become one of the key responsibilities of the project manager. Management of customer expectations is needed because people are not always logical and may have differing perceptions. Team members should also be controlled in order to avoid "gold plating".

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The SCOPE of customer relationship management customer satisfaction is the the emerging capabilities of customer relationship management systems enabling both reading as well as writing in. Customer Satisfaction with the results of any project depends upon an up-front understanding of the Customer's needs and agreement with the Customer on how the project will address those needs. A precise, accurate, and comprehensive Scope of Work is essential to accomplishing these ends.