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Strength & Weakness of Quantitative Research

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Improper representation of the target population

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When researching a topic such as television trends or diabetes medications, a researcher has two research methods to choose from: Qualitative research relies on words to explain research findings; it may use interviews or focus groups. Quantitative research involves creating a hypothesis and identifying statistics to explain research findings. Using quantitative research has many advantages. For example, quantitative research allows a researcher to objectively detail evidence.

However, quantitative research also has disadvantages. Qualitative research relies on specific evidence rather than generalized research. For example, qualitative research allows a researcher to use a case study to illustrate a phenomenon. Data collection is based on participants' meanings rather than a more objective collection of statistics. Qualitative research often involves cross-case comparisons. Qualitative research tends to cause a researcher to become immersed in the research topic.

More Industrial overview of India. Limitations and weakness of quantitative research methods By Priya Chetty on September 7, Improper representation of the target population As mentioned in the article , improper representation of the target population might hinder the researcher for achieving its desired aims and objectives.

Lack of resources for data collection Quantitative research methodology usually requires a large sample size. But to know what are the strategies applied by the manager to motivate the employee or on what parameters the employee does not feel motivated if responded no , the researcher has to ask broader questions which somewhat has limited scope in close-ended questionnaires Expensive and time consuming Quantitative research is difficult, expensive and requires a lot of time to be perform the analysis.

Difficulty in data analysis Quantitative study requires extensive statistical analysis, which can be difficult to perform for researchers from non- statistical backgrounds. Requirement of extra resources to analyse the results The requirements for the successful statistical confirmation of result is very tough in a quantitative research. Journal of Evaluation in Clinical Practice , 6 2 , pp. Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers.

The Qualitative Report , 13 4 , pp. Document Analysis as a Qualitative Research Method. Qualitative Research Journal , 9 2 , pp. The qualitative content analysis process. Journal of Advanced Nursing , 62 1 , pp. The Case for Qualitative Research. Academy of Management Journal , 5 4 , pp. Mass spectrometric-based approaches in quantitative proteomics. Methods , 29 2 , pp. Research Methods for Business Students 5th ed. Journal of Dairy Science , 84 4 , pp.

Dissertation and scholarly research: Recipes for success , Seattle, W. Processes, Assessment and Effects Springer Theses. Limitations and weakness of qualitative research methods Importance of ethical considerations in a research About Latest Posts.

Priya Chetty Partner at Project Guru. Priya Chetty writes frequently about advertising, media, marketing and finance. She emphasizes more on refined content for Project Guru's various paid services. She has also reviewed about various insights of the social insider by writing articles about what social media means for the media and marketing industries.

Latest posts by Priya Chetty see all Demographic data representation in Nvivo - September 6, Data analysis by generating Nvivo coding query - September 5, Creating and managing Nvivo memo - September 5, Hire us for research analysis. Related articles Sampling plan in a business research When making inferences from data analysis, sample assumes a primary position.

Sample for any research is selected by following a particular sampling plan. Importance of research approach in a research Research approach is a plan and procedure that consists of the steps of broad assumptions to detailed method of data collection, analysis and interpretation.

Learn more about using quantitative and qualitative approaches in various study types in the next lesson. The link to the page is attached automtisk in the message to your friend.

Menu Getting started Getting started Lesson 1: Explorative search Criteria for a problem formulation Find who and what you are looking for Too broad, too narrow, or o. Test your knowledge Lesson 2: Problem formulation Test your knowledge Lesson 3: Research objectives Test your knowledge Lesson 4: Synopsis Test your knowledge Lesson 5: Meeting your supervisor Getting started: Where to search Searching for articles Searching for Data Databases provided by your library Other useful search tools Test your knowledge Lesson 2: How to search Free text, truncating and exact phrase Combining search terms — Boolean operators Keep track of your search strategies Problems finding your search terms?

Lack of resources for data collection

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Quantitative and qualitative research both encompass planning before conducting or analyzing research. Quantitative research, however, involves more planning, which becomes a disadvantage. For instance all aspects of a research study must be carefully designed before collecting any data.

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Limitations and weakness of quantitative research methods By Priya Chetty on September 7, According to Saunders et al. (), research methodology serves as the backbone of a research study.

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Weaknesses Study findings can be generalized to the population about which information is required. Samples of individuals, communities, or organizations can be selected to ensure that the results will be representative of the population studied. quantitative research methodologies under a same research. Research Question Comparatively evaluate the strengths and weaknesses of quantitative and qualitative research methodologies. II. Literature Reviews The Strengths of Quantitative Research Methodology The quantitative as survey approach has two significant .

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Strengths and limitations Quantitative method Quantitive data are pieces of information that can be counted and which are usually gathered by surveys from large numbers of respondents randomly selected for inclusion. Weaknesses _ It can be difficult for a single researcher to carry out both qualitative and quantitative research. and narrative can be used to add meaning to numbers. _ Can answer a broader and more complete range of research questions because the researcher is not confined to a single method or approach.5/5(1).